Nondisruptive Creation: A Smarter Path to Growth in the IT Industry
Nondisruptive creation—generating new market opportunities without displacing existing industries or jobs—offers a sustainable alternative to disruptive innovation. While disruption has reshaped industries, it often leads to unintended consequences such as job losses, business closures, and regulatory challenges. W. Chan Kim and Renée Mauborgne’s book Beyond Disruption highlights how businesses can achieve innovation without collateral damage.
